We’ve occupied a consolidated position of leadership on the world ceramics stage for more than 50 years thanks to our iconic attention to research, our innovation and our social responsibility. Our business style can be summarised in these three core principles: the MADE IN FLORIM style.
We are a manufacturer of porcelain tiles that offers surfaces for all requirements in architecture, interior design and building construction.
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Products made under the Florim brands are sold to top customers and importers all over the world.
The map shows the group’s headquarters, exhibition spaces, manufacturing facilities and logistic centres.
Thirty years from the passing of Eng. Giovanni Lucchese – founder of what was then Floor Gres, currently Florim – his family wished to honour his memory by setting up a foundation in his name.
The aim of the Foundation is a concrete support for the territory, providing funds and developing new social initiatives.
In order to increase its know-how and improve constantly, Florim set up several collaborations to support art, design, training and Corporate Social Responsibility, creating synergies complementary to the core business and representing the company philosophy.
It was in the early Nineteen-sixties when Giovanni Lucchese introduced the production of extruded klinker in a sector that was still focused on double-fired red body tiles.
From its incorporation the company has led research into raw materials and production processes, and it was Floor Gres that introduced the ceramic district to technical porcelain with the first “salt and pepper” tiles.
The fusion between Floor Gres and Cerim in the 1990s led to the origin of Florim; over the years the other brands of the group arrived, new technologies were patented and a series of highly innovative technological solutions were introduced.
50 years later we’ve come a long way since our salt and pepper products: square metre after square metre Florim has been setting the pace of technological evolution in a constant challenge aimed at assuring a sustainable future.
“We live in times when the rules seem made to be broken and moral values continuously lose significance and importance.
Our company believes that it is essential to reinforce the correctness, solidarity, respect and transparency as essential elements to build something real for us and for future generations.”
Dr. Claudio Lucchese – Florim President
This is the introduction found in the Code of Ethics that summarizes the will of setting values, standards of conduct and principles of efficiency.
Florim recognizes these principles as its own, in compliance with which the decision-making processes of the company are directed.
MADE IN FLORIM
Florim is responsible for the individual brands in terms of quality, efficiency and innovation.
“Made in Florim” is a synonym for a responsible, technological and evolved future.
CORE VALUES WE AIM TO TRANSMIT:
- People as the primary resource for the future
- Technology and design
- Economic, environmental and social sustainability
Rex is the brand of elegance and aesthetic research, with products inspired by precious natural materials (leather, horn, wood, marble, stone);
coordinated floor and wall tiles in which the interaction of surfaces generates a new language of living space.
Cerim is the brand that focuses primarily on colour and decoration. Surfaces designed by considering the environment globally in order to maximise the aesthetic impact of all areas of the home and propose solutions that can adapt to meet the most diverse aesthetic requirements.
Casa dolce casa is the brand for high-end residential architecture, creating warm atmospheres inspired by the harmony of the colours and textures of nature. Casamood is a project of coordinated colours and surfaces that combines porcelain stoneware with other types of materials. The atmospheres of architectural design blend with interior décor to develop new types of interactions.
Florim USA is the brand of the US company: products in porcelain stoneware for residential and commercial building construction made in the plant in Clarksville (Tennessee) and designed to satisfy tastes across the broadest possible section of the market.