Guggenheim Intrapresæ is the first Italian project of corporate membership, a group of companies close to Peggy Guggenheim Collection that, since 1992, has expressed its own identity through a constant support for art.
“The research for beauty is part of the genetic heritage of human beings. At Florim, this instinct for creativity merges with passion and manual skills, to enhance the value of work and allow obtaining better and better results.” President Claudio Lucchese said.
This is the approach through which the Florim Group met the Peggy Guggenheim Collection and created a new strategic collaboration between museum and company to actively support and promote an artistic heritage with an amazing beauty, unique in the world of modern and contemporary art.
It is an association that since 1956 has gathered designers, companies, teachers, critics, journalists around the theme of design: project, consumption, recycling, training. It is the protagonist of industrial design development as a cultural and economic phenomenon.
The project Florim Magnum Oversize has been included in the ADI Design Index (the prestigious yearbook published by ADI that collects a selection of the best Italian products) for 2015. Besides, the extra-large slabs received the Honourable Mention at the XXIV ADI Compasso d’Oro awards ceremony.
For more than 10 years Florim has been the official partner of many Higher Education Courses by POLI.design, the Consortium of Polytechnic of Milan that deals with the postgraduate education and develops many innovation-oriented educational programmes.
This flexible structure that draws from the Polytechnic internal competences works with an international perspective, setting up partnerships with universities, schools, institutions, companies and enterprises.
Thanks to this historic collaboration, Florim decided to host in its showroom in Milan many design meetings dedicated to architects and designers from different countries.
From the collaboration between Florim and Ospedale di Sassuolo s.p.a. an experimental centre that promotes advanced medical research, training and simulation was born: the centre Florim salute&formazione.
Situated within the company headquarter and inaugurated on April 16 2014, this centre, created as a space open to everyone, wants to become a benchmark for prevention and first aid actions.
It is the most ancient and renowned American voluntary organization dedicated to the reduction of cardiovascular disease and stroke.
The American Heart Association, through SimAID, recognized Florim centre as an Auhtorized Training Center for training basic and advanced cardiopulmonary reanimation.
Many training courses take place at Florim salute&formazione for qualified and non-qualified personnel, involving weekly different health workers.
An independent, open and inclusive association, Aziende Modenesi per la RSI gathers the companies from the Modena territory that believe in the principles and values of Corporate Social Responsibility.
A supporter of the project since the beginning, Florim is among the charter members who worked to present the association’s mission to the territory. Today, there are more than 30 companies participating, with more than 30 thousand operators on the national territory.
The annual activities are composed of different events:
– Public and itinerant seminaries about CSR and Sustainability, with external participations
– External training events
– Collaborations with other groups of companies committed with CSR projects
The trademark of the Italian ceramics industry “Ceramics of Italy” is the institutional brand that represents the ceramics manufacturers in the world. For 40 years it has promoted the image and the contents of Italian ceramics industry on foreign markets: Ceramics of Italy sums up tradition, qualities, innovation and creativity.
The Italian industry of porcelain stoneware slabs marks with Ceramics of Italy trademark the materials characterised by a high level of design and modern technologies that produce respecting the environment, the safety of the workplace and the optimisation of resources.