Set-up inside a raised space, Florim Up is a 1200 m2stand where the new Florim collections have been presented inside an innovative frame: an area of the Bologna fair never used before until then, a new space and completely dedicated to the company. An imposing mirrored surface, suspended above the two access escalators to the space, amplified the view of the visitors at the entrance to the stand, generating a situation of strong emotional and communicative impact. On the ground floor, the set-up Made in Florim welcomed guests in a structure dedicated to catering, provided with a capacity of about 150 places.
